View and Improve Campaign Results

To obtain information about the effectiveness of your current campaigns, you can use the |View and Improve Campaign Results| option within the Email Marketing Console. The following options are available:

1. To access campaign results, open the Accelerator phone book and launch the |Email Marketing Console|.  Click the button entitled |View and Improve Campaign Results|.

   

The following options are available:

Tool Bar Button Description

Button Title	Button	Description
Campaign Snapshot		View the current report of a campaign, including how it affects your OA Attraction Score. Use this for real time updates on how your campaigns are doing.
Compare campaigns to improve your positive response score		Improve this score to connect 'right now' with more people that are interested in you.
Compare campaigns to improve your open email score		Provide more opportunities for positive responses by improving this score.
Compare campaigns to improve your referral score		Referrals are the basis for increasing your contact list. See which campaigns drive the most referrals so you can do more campaigns similiar to those.